How was the show Victoria`s Secret 2017

• How was the show Victoria`s Secret 2017

In Shanghai, it took one of the most spectacular fashion shows the world - showing a new collection of Victoria's Secret 2017. The best artists, the most famous supermodels and most refined of what is a world-renowned brand, sometimes worth millions of dollars.

Victoria's Secret - one of the most famous companies in the world to sell lingerie, based in Columbus, United States, and "angels" Victoria's Secret - the most well-known models, representing the company's products. (Photo by Aly Song | Reuters):

They are called "angels" because during the annual show they have traditionally come to the podium with a variety of wings on his shoulders, like the wings of butterflies, angels, birds and fairies. Angels debut took place during the 4th annual show in 1998. (Photo by Aly Song | Reuters):

A bit of history. Once Roy Raymond, a graduate of Stanford decided to make a gift to his wife and went to the store in search of beautiful lingerie. Arriving there, he found himself in "the beyond" the world of women's accessories, and wandered among the shelves with products of various sizes, colors and styles. Sellers who are trained to serve women who are not able to help him. So Roy and left empty-handed, but with a revolutionary idea. (Photo by Aly Song | Reuters):

In 1977, in a suburb of San Francisco begins to implement its ideas. He opens his first shop - "Victoria's Secret", is positioned as a new type of lingerie stores. Shop combines European elegance with a friendly atmosphere in which even the men feel comfortable. (Photo by Aly Song | Reuters):

Raymond Project has made a real revolution in the approach to lingerie sales in the world. Despite the fact that he grew up repeatedly, Raymond experienced financial difficulties and sold Victoria's Secret, Leslie Wexner, owner retailer of women's clothing stores The Limited, for 4 million. Dollars. Raymond later probably regretted it, since the beginning of the 1990 Victoria's Secret has become a leading US retail chain to sell lingerie and an annual turnover of more than $ 1 billion. (Photo by Aly Song | Reuters):

In any case, the company began with the dawn of the new owner's activities, and the first thing that made the Wexner - got rid of the image of "paradise for men" and bet on the female audience. (Photo by Aly Song | Reuters):

Fashionable underwear from Victoria's Secret was positioned as an affordable luxury. sexuality atmosphere of elegance and romanticism appealed to women much more than endless supermarket shelves. (Photo by Aly Song | Reuters):

The American top model Devon Windsor, 23 years old. (Photo by Aly Song | Reuters):

One of the most famous supermodels Alessandra Ambrosio. At the present time - one of the "angels" Victoria's Secret and the face of brands such as Next, Armani Exchange, Christian Dior and Ralph Lauren. 36 years old, by the way, in April there will be 37. (Photo by Aly Song | Reuters):

First fashion show Vicroria's Secret held at the hotel "Plaza" in New York in August 1995. (Photo by Aly Song | Reuters):

These shows annually attract hundreds of celebrities and entertainers, with special performances and a variety of scenes. Every year the world's best models are selected from the 20 to 40 participating in the show. (Photo by Aly Song | Reuters):