Peppa pig sold for $ 4 billion. Dollars
• piggy Peppy sold for $ 4 billion.
The world's largest toy manufacturer, the American company Hasbro, fervently wished for her to get in the full possession of pig Peppa. Said - done, and now there are last preparations for the transition of a popular character to the new owner. Top managers Hasbro did not bother even the fact that this had to buy a whole transnational information and entertainment company, dumps her for 4 billion. Dollars.
Since all the rights to the animated series "Peppa Pig" belong to Canadian Entertainment One, Americans are not stingy and acquired the entire company. The transaction, which is scheduled to be completed by the end of this year, will be the largest in the history of Hasbro and one of the most respected in the history of the entertainment industry.
Entertainment One is engaged in distribution of movies, television shows and other entertainment content. The company owns the rights to a lot of movies, television programs and series, but "Peppa Pig" - is the main and the most valuable asset it.
Characters are cartoon series every dollar to pay for them. Analysts estimate that only from March 2018 to March 2019 show brought its owners $ 111 million (more than 7, 3 bln. Rubles). If we consider that a cartoon published since 2004, you can imagine how much he's earned money.
Cartoon goes through British animators, commissioned by Entertainment One and TV channels Nick Jr. and Channel 5. In the 15 years of its history, "Peppa Pig" has been translated into 40 languages and its viewers saw 180 countries.
In Hasbro very pleased with the transaction and believe that it is very beneficial for the company. With optimism about the future and Entertainment One - there believe that the new owner will give impetus to further develop and enhance the creative potential of the project.
Darren corpse - the executive director of Entertainment One with its main treasure
Most impressive in this transaction amount. To understand the scope of the purchase, you can give a few examples of the domestic big business. Capitalization of the company "Aeroflot-Russian Airlines" was 1, 6 billion dollars, "Rostelecom" -.. 2, 7 billion dollars, and "Uralkali" is estimated at 3, 5 billion dollars.. Thus Peppa is more expensive, "Aeroflot" more than doubled.