Aenne Burda from housewives and betrayed wife to the creator of the famous fashion magazine

• Aenne Burda from housewives and betrayed wife to the creator of the famous fashion magazine

July 28 marks the 107 years since the birth of a woman, whose name is known around the world thanks to the famous fashion magazine "Burda moden". Aenne Burda, the German housewife downtime, helped ordinary women with modest incomes to look elegant and stylish. She made herself and invites all who wish to try the same thing to the magazine were applied qualitative patterns in which women could sew their own clothes.

Enna and her husband Franz Burda

In the era of the Soviet Union "Burda" magazine, as then everyone called him, was incredibly popular. Soviet women attracted restraint forms, ease of cutting and suitability for everyday use, in contrast to the pretentiousness of styles and colors Brightness "haute couture". Beautiful life is suddenly a realistic and achievable. Magazine valued for the availability and accuracy of the patterns that are easily can be moved to the fabric. In addition, it opens up more room for self-creation: using fashion magazine ideas, their women have modified and changed.

A woman who made herself

Anna Magdalena Lemminger was born in a German provincial town in 1909. She married early, the owner of the printing workshops of Franz Burda, and had three children. By Western standards, the family income was modest, though Aenne could afford to hire a nanny and housekeeper. 25 years she spent doing only household and children. Perhaps it would have lasted longer if not for one case, to radically change the measured life.

Magazine Covers * Burda moden * 1950s.

In the 40 years Aenne learned that her husband had for a long time is having an affair with his secretary, and she bore him a child. In addition, her husband gave her one of the printing shops and fashion magazine "Effie is fashionable." With the help of a lawyer Enna took away mistress and led the magazine of his husband. At that time, he did not bring any income and was not popular. The new concept was pretty simple: a comfortable and elegant clothes, high quality patterns, recipes and tips for home improvement. The magazine was designed for normal women with middle-income countries. Aenne promoted not blindly follow fashion trends, and the search for his own style with the help of available funds.

The creator of the famous fashion magazine

The first issue was published in 1950. In the post-war period in Germany, a woman dreamed of an inexpensive, comfortable to wear and beautiful clothes, and copies of the magazine only for the first six months increased from 100 thousand to 500 thousand copies. Aenne prudent forgive unfaithful husband, he became a junior partner in its business, and the magazine received the family name. I wonder what she Aenne not fond of either sewing or other women's hobbies - just cook it with pleasure.

Aenne Burda

Aenne Burda visited Paris and Milan fashion shows, and then adapt new ideas for his magazine. Up to 87 years, she managed the business alone, and after his mother's death in 2005, the fashion empire inherited her youngest son Hubert. Hometown Enna - Offenburg - jokingly called Burdapeshtom, and one of his street got its name. Today, the magazine does not enjoy the same incredible popularity in the twentieth century., But continues to exist.