Hanging pear, can not eat: how to take pictures of food advertising
• Hanging pear, can not eat: how to take pictures of food advertising to
Often the advertising of certain products attracted our attention beautiful photos. This is what marketers are making. Every detail is brought to perfection: light, angle, color ... All these things that ordinary buyers rarely pay attention, and provide sales. But what is actually depicted in the advertisement?
Milk, which we see in advertising, most often it is not.
In fact, the glue and sunscreen. Their blend visually strongly reminiscent of milk, has an attractive texture and better shine. In addition, a breakfast cereal in it not be melted.
Beer foam in advertising is always perfect.
Because it really is a lather. For the filming of a beer added a hefty dose of soap to foam it was thick and did not fall off so quickly.
Exotic cocktails are not what you think.
In fact, they are made of gelatin and a dye. cocktails advertising has nothing to do with reality, and for their preparation do not use alcohol.
A delicious steam rising over the supposedly freshly prepared food, in fact, fiction.
This is just the smoke from the incense. Please note that this characteristic of smoke can be found in virtually every hot food advertising.
Delicious tacos with minced meat are not made of meat.
This makeup sponges. Carefully cut and soaked in sauce, sponges replace meat dish to keep the shape. bonded together to ideal frame tortilla.
The ice in advertising never melts. Given the heat of the lights and the duration of filming, the ice would have to be changed constantly. Therefore, it is made of acrylic.
Drinks in advertising is always well chilled.
Of course, because the dishes are smeared with cream matting and glycerol. To do this, you first need to make sure that the drink is, oddly enough, is heated. First the dishes lubricated matirujushchim cream, and then sprayed with a mixture of 80% glycerol and 20% water.
This delicious ice cream!
As is the case with ice cubes, ice cream is not able to withstand the high temperatures in the studio during the filming. In this case, a mixture of flour, and vanilla and cream gave her shape spoon for ice cream. It remains only to add the appropriate syrups, and ready.
Meat in advertising almost raw. When the meat is cooked, it is always reduced in size and as a result looks wrinkled and unpleasant. To avoid this, it is used almost raw meat, which is colored syrup for color. Traces of lattice drawn special marker.
The multi-storey sandwiches do not keep themselves in the air.
They need the support. Behind these mouth-watering sandwiches hidden piece of engineering, which supports the structure. The whole construction is fixed with adhesive tape, toothpicks and cardboard.
Cheese burgers always looks perfect thanks to the correct temperature heating. You need to demonstrate a little submelting cheese, which has not yet had time to turn into a shapeless mass. Therefore, use a hair dryer.
Cakes too difficult to be removed. Ideal layers of biscuit pieces laid paperboard which cover a small amount of cream or whipped cream, although sometimes enough shaving foam.