The most expensive brands of the world - 2015

American Forbes published a ranking of the 100 most valuable brands in the world. The editors take into account the profits of companies in the last three years and the profit ratio of delusions of influence in various industries (for example, consumer goods luxury brand a significant impact on earnings, while the aviation and oil companies - not).

In the list of 100 most valuable brands in 15 countries are represented brands from 20 industries. Almost half of the ranking is US brands, nine German brands, seven Japanese and French. Mainly dominated by automotive and high-tech brands.

20 most valuable brands in the world - on.

1. Apple

The most expensive brands of the world - 2015

Brand value: $ 145 3 billion

Change for the year: + 17%

The Apple brand is worth at least twice as much as any other brand of Forbes rating. In IV quarter 2014, the company sold 74, 8 million smartphones around the world, ahead of the Samsung, which has not happened since 2011. iPhone sales were up 49%, while revenue for the quarter was $ 18 billion.

2. Microsoft

Brand value: $ 69, 3 billion

Change for the year: + 10%

Since February 2014 the company is headed by a native of India, Satya Nadella. In the summer of 2015 Microsoft is going to release a new version of Windows.

3. Google

Brand value: $ 65, 6 billion

Change for the year: + 16%

Google is still the major search engines in the United States. Its share of the search engine market - 64, 4%. In April 2015 the European Union has accused Google of violating antitrust laws. According to EU officials, the company is abusing its dominant position. If the search engine giant is found guilty, he faces a fine of $ 6 billion.

4. Coca-Cola

Brand value: $ 56 billion

Annual change: 0%

Coca-Cola sales in the US increased by 0, 1% in 2014. But even this small increase is significant for the company as it is the first since 2000, Coca-Cola sales in the domestic market. Fly in the ointment: the company's net profit fell by 17% in 2014, while sales of Diet Coke fell by 6, 6%.

5. IBM

Brand value: $ 49, 8 billion

Change for the year: + 4%

Companies have a hard time in recent years - the sale of IBM equipment falling 12 consecutive quarters. But IBM is not discouraged and out of the equipment manufacturer is going to turn into a cloud computing market leader. In I quarter 2015 revenue from the creation of its "cloud" has increased by 60%.

6. McDonald's

Brand value: $ 39, 5 billion

Change for the year: -1%

McDonald's every day serves about 69 million customers in 100 countries. But recently, the brand is faced with changing eating habits in the United States and with the high quality requirements of food in Asia. In I quarter 2015 McDonald's sales were down 11%. This year the company plans to close 700 unprofitable restaurants in the US, China and Japan.

7. Samsung

Brand value: $ 37, 9 billion

Change for the year: + 8%

Due to strong competition from Apple in the segment of expensive gadgets, and Chinese manufacturers in the budget price range Samsung slowed. This year the company looks forward to a successful sale of the new smartphone S6.

8. Toyota

Brand value: $ 37, 8 billion

Change for the year: + 21%

Toyota the most profitable brand in the world - in 2014, the company reported net income of $ 19, 8 billion.

9. General Electric

Brand value: $ 37, 5 billion

Change for the year + 1%

General Electric - the only company, which is included in the index Dow Jones Industrial Average since its inception in 1896. In May 2015 it became known that General Electric plans to sell its Japanese subsidiary.

10. Facebook

Brand value: $ 36, 5 billion

Change for the year: + 54%

Facebook has the largest increase in the last year of the brand value ranking among the participants. In social networking 936 million active users daily and 1, 44 billion - a month.