10 amazing facts about Apple
Interesting facts about the most valuable company in the world.
1. At the first Apple logo was depicted Sir Isaac Newton
Probably the most famous Apple logo - a colorful apple. Now it is considered a vintage Apple retro sign, although officially it was far from the first apple.
On the very first Apple logo was depicted Sir Isaac Newton sitting under an apple tree - simple plot legends about the discovery of Sir Isaac force of gravity.
1st Apple logo
Logo Newton drew the least known of the three co-founders of Apple - Ronald Wayne (Ronald Wayne). By the way, another curious fact: Wayne sold his shares to Steve Jobs and Steve Wozniak for $ 800, and now they could bring him 22 billion.
But back to the logo. The company briefly enjoyed the services of Sir Newton - because of strong detail in compressed form logo looked bad on the company's products, and in 1976 it was replaced.
thereby replacing the famous rainbow apple, which drew Yanof Rob (Rob Janoff). It remained a symbol of the company for many years, until in 1998 is not changed one color option.
2. In order to obtain money for the production of Apple I, Wozniak sold scientific calculator
To raise money for the purchase of parts for performing the first orders for the Apple I, Steve Jobs sold his van Volkswagen, and Wozniak, while working at HP, parted with the scientific calculator Hewlett-Packard for 65 500 dollars.
If you were born in the 90s, it can rightly be surprised that a simple calculator can be worth the money, but in 1976 a scientific calculator cost as much as today is a laptop, a HP-65 and did was "the most compact programmable computer."
Hewlett-Packard 65 Woz then good on him to work, given that the new calculator cost $ 795, and its copy was quite worn, as was used in the tail and mane. I wonder if the buyer thought that holds the historical object? Can you imagine how much it would cost today on Ebay.
3. Apple I sold for 666 dollars and 66 cents
Most criticism are always subject to the price of Apple computers today. But historically, that Apple products are always pricey. Taking into account inflation and recalculate the price, it would appear that the very first Apple computer was worth more modern MacBook Air and even 17-inch MacBook Pro.
The fact that the price tag on the Apple I was listed 666 dollars and 66 cents, has nothing to do with the number of the beast - that is, it is a practical explanation. In an interview, Steve Wozniak explained how this price is formed:
"I was fond of repetitions of numbers" - he said, and explained that the wholesale price of Apple I for the stores was 500 dollars, taking into account the margin retail cost of about 667 dollars, which WHO "rounded" to the 666.66 - "just to make it easier to recruit."
4. Apple invented "sobakorovu"
Ever heard of "sobakorove"? But longtime Apple users must have heard - it was part of the Egyptian text at the first Macintosh. When the font is abolished, sobakorova moved to the LaserWriter Driver 4.0 and became a kind of mascot techies Apple.
Sobakorovu named Klerus (Clarus) created by Susan Carey (Susan Kare). This animal can be found in all versions of the operating system for the Mac up to OS X. In the late '80s sobakorova became popular in the circles of different developers - even Microsoft once used sobakorovu in its advertising. It is not surprising that Apple did not like it. Company developer support team made a technical note, which explained all the features of the animal. Then the note number 31 as an Easter egg was recorded for the first Apple Developer CDs and Clarus and Dogcow steel registered trademarks of Apple trademarks.
5. The name "Macintosh" is derived from apple
The fact that Apple Lisa computer, Steve Jobs is named in honor of his daughter - a well-known fact, but few know where the name "Macintosh". It is named in honor of a loved varieties of apples new computer gave Apple employee Jef Raskin (Jef Raskin), nicely beating with the fruit theme of the company.
Macintosh was just a code name of the project. It is said that in the absence of Steve Jobs Ruskin even tried to change it to "Bicycle". But the name did not stick, and Macintosh Macintosh'em remained until the end of the project.
6. The first color digital camera has made Apple's
First color "soap box" appeared in the US in 1994 and made her Apple. On the Apple QuickTake 100 could be removed 8 pictures, and to Mac'u it is connected via a serial cable.
Cost camera for those times 749 dollars, or about $ 1,000 in today's terms - a lot of money, given the lack of a display, and a ridiculous resolution of 1 megapixel.
Then Apple made two more QuickTake model, and in 1997 returned to power Steve Jobs and closed the project.
7. The name "iPod" is inspired by the film "2001: A Space Odyssey"
To come up with a catchy name for the new device, Steve Jobs has assembled a team of copywriters, among whom was the author iPod'a Winnie Chico (Vinnie Chieco).
It is said that Jobs had been the slogan for MP3-player: "1,000 songs in your pocket", so that there is no limit imagination copywriters and not tied to a musical theme.
"As soon as I saw the iPod white, I immediately thought of the movie 2001", - he said in an interview with Wired Chico in 2006. The fact that the interaction between the computer and music player reminded him of the interaction of the spacecraft and the rescue capsule, which in this film called EVA pod. "It only remained to add the prefix 'i' and the case was in the hat."
8. The Easter egg in the first iPod
In the first iPod'e it was hidden little secret - Easter egg - a game in which you can get by typing a specific key combination.
The procedure is described in detail Triana Nick (Nick Triano) to iPod review on Geek.com. "Go to the menu 'About', hold down the center button and hold for three seconds - you can listen to music and then play Breakout".
By the way, this game has left another mark on the history of Apple: it is above it, Steve Jobs and Steve Wozniak worked in the Atari, Wozniak when Jobs lied and hid from him received for the work of thousands of dollars.
9. Who is John Appleseed?
The name of the John, or Johnny Appleseed in Apple's history comes up several times, but no official explanation for it does not exist yet.
Actually, Johnny Appleseed - it is lived in the 18th century American missionary, the gardener, is known for his penchant for growing apples - and the only thing that binds Johnny with Apple Corporation.
The first mention of Johnny Appleseed in Apple's history leads to the investor and former CEO of Apple Mike Markkula (Mike Markkula) - apparently, he has used this pseudonym when writing programs for Apple II. The same name signed the letter on the new icon TextEdit in Mac OS X Leopard. Yes, there really is a meaningful text is written, it is the word of the campaign "Think Different" in 1997:
the TextEdit icon "For madmen. For the black sheep. Rebels. Troublemakers. They are round pegs in the square holes. They look at the world differently. They do not like rules. They are not satisfied with the status quo. You can quote them or argue with them, they can praise or blame. The only thing that can not be - do not ignore them. Because they change the way we look at things and push the human race forward. And where one sees the madness, I see genius. Because it is those who have enough madness to think that they can change the world, and there are those who change it. Think Different. "
This letter is addressed to "Kate" and signed "Take care of yourself, John Appleseed."
But if these Johns you might not know, we could not help but notice that he always appears in the iPhone commercials. It is a pity that the phone number and postal address it not true, we would have definitely questioned, how does it relate to Apple. Well, except for apples, of course.
10. Jony Ive also wears the same t-shirt
attire Jobs has long been a byword (black turtleneck, jeans, Levis and sneakers NB). But Apple is not the only leader who remains true to his style year after year.
Each commercial for the new Apple product, First Vice-President of Industrial design, Jonny Ive, 10 years removed in a shirt of the same style. Well - the geniuses of their quirks.