Profession of the future: how communication design changes our understanding of the content

The use of infographics for the content filling - one of the hottest trends in marketing. Professional designers and PR people know how to effectively, simply and beautifully convey to potential customers information about the brand and increase its visibility. Heroine met with partner agencies visual communication Graph Visual Communications Maria Bagryantseva and tell, what communication design, built on what his work and how to create an attractive infographic can affect the development of the brand.

What is communication design? From which professions it evolved?

Look around everyday objects, interfaces, spaceships, all that has already been created, - product design. Design - not a decoration, but a tool to solve problems. One of the biggest challenges faced by the business - how to convey the key message to the audience and how to create a strong image. Therefore specialized specializations for us are PR, marketing and graphic design.

How exactly does It combines technology, design and communication?

What you see on a daily basis - this design. The way you interact with it, and where do you see it - technology. The way you perceive it, how accurately and quickly - communication. When you need to prove that it works exactly the way I give an example with a case for "Rostelecom". We did infographic in augmented reality: a person leads the smartphone on the label and see the facts about the brand in the screen images. Since it interacts with all three aspects. Effective work of all these components is not possible without a strategy, which also lies on us. Why visual communication - is not just a logo or picture? What is the approach of specialists in visual communication?

Visual communication - this visibility, in which the complex is available for fast and accurate understanding. Photo or picture can not be unambiguously interpreted, they, on the contrary, there is a potential infinite unfolding of meanings. Visual communication - a picture in which there is one specific message and it hits right on target.

From logos, by the way, an interesting story. They eventually become visual communication. You do learn from thousands of original naykovsky Swoosh? In a head at once there is an image, your attitude, and it happens almost instantly. Behind this is not the author of the logo, and the tremendous work of specialists in communications: advertising and information campaigns, launches, partnership, a lot of words and stories.

whether the competition is high in this young, but increasingly popular industry?

5 years ago when we created the agency, the phrase "visual communication" used the company's outdoor advertising. This, of course, is far from what we were doing then and today.

Over the years the concept has become very popular. Now in this area and seek a design studio, and large communication agencies. Brands also feel the need for such specialists and open positions. What determines the pricing of projects?

From the labor of the whole team. Cost is formed depending on the number of stages in the project, which requires creativity, which experts are working on it, and how complex the technology used.

What are the main trends exist in the communication design?

Global Principles of Communication Design - effective communication. We will never sacrifice the meaning and purpose for the sake of short-term views of the trendy and beautiful. The more so because there are designs for very different target audiences. Efficiently - the key word.

But do not aesthetic or outdated content is also impossible. In my view, 3D, web animation and video graphics - is that now defines the trend. All this affects our work, but the efficiency is always the first place. This is a basic principle.

Who can be interested in your services?

Brands that are fighting for the attention of their audiences. you can achieve great results even in a non-obvious areas. Infographics helps explain the complex in simple language. Thus, the safety precautions in production can become clearer to employees with our help.

Who can become an expert in visual communication? What this requires the knowledge and skills?

According to the logic of educational projects of the British School of Design, or Netologii towers, communication designers - it is first and foremost designers. Our team consists of designers work together with experts in communications: agency managers have experience in PR. Overall I would say just about quality education, broad outlook and a maximum nasmotrennost. Your agency was 5 years old. What do you have time to get in this time? Who collaborated? What projects are most proud of?

It sounds immodest, but we have uncovered potential areas of visual communications in the Russian market.

Proud of the team, which daily carries out projects for our customers, "Ingosstrakh", "Kaspersky Lab", "Rostelecom", "Sukhoi Civil Aircraft", "Aeroflot" and others. We have accumulated a great list.

For each, we develop individual ideas and approaches, sometimes run the risk and try something completely new. The same infographic in augmented reality would not exist if not for the client, which is the same brave, as we are.