Shoes Camelot: the history of the brand

Interested in fashion know that most shoe brands, which have become a legend throughout the world, began its work in the middle or even at the beginning of the twentieth century. This is due to the high demand for quality in the difficult times. But the Russian company Camelot has a different story, which is still propelled her to the top of the shoe market, fashion and style in the CIS.

It begins not in the romantic times of origin of different styles (in grotesque seventies). And not in the race for imports in the eighties. And the most that neither is a harsh nineties. And the company, "Camelot", even in those circumstances to make the brand, which is now safely be called a legend.

A bit of history

As already mentioned, Camelot - a relatively young company. Its reasonably compared with the manufacturers of such famous brands as Grinders and a true legend Dr. Shine Martins. And it is not in vain. After all, from the beginning of the Russian shoe company it was just a store that sold shoes abovementioned brands in Moscow. And there is nothing more in this commercial organization was not.

Why these models? Because the creators of the shop well then analyzed the market. in the 90's a lot of traffic informal youth has shown that it is not only a large target audience, but also very profitable, if properly pick up some conditions market. These conditions can be described in just two paragraphs: informal style of "heavy" shoes and low price (relative to import footwear).

Real success

That emphasis on price in the near future will lead the company to this dizzying success, although this "kamelottsy" did not come immediately. What was the main impetus in 1997 to start his own company, which will not only sell, but also to produce shoes Camelot? Zakupnev shoes were expensive and were although manageable for most students, but still did not cover the full extent of the selected market.

Therefore Camelot shoes retained the style of the Grinders, and the sewing conditions by Dr. Martins. This combination of the best features of the leading manufacturers of casual fashion shoes, made the company "Camelot," King of the world's informal CIS youth style. Soon stores addresses (Camelot shoes) can be found not only in Moscow but also in other major cities of vast Russia.

Now all informal youth favored footwear of domestic production. This opened up a stylish and appropriate to "rebel" fashion shoes for a cheaper price affordable for everyone. In this particular style and quality is maintained.

The origins of the style

Predecessors who were inspired to create a shoe prototypes in this direction, are well known. Although comparisons with the forefather of countercultural shoes - "Doc Martins" - rather far-fetched.

"Martens" not particularly grotesque and dimensions. It is comfortable, practical shoes, which makes Overall just a way of sewing, common in the middle of the last century. Main feature of the visual style of these shoes was in the outer sole firmware, usually bright (often yellow) thread.

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Exterior Design

But spiritually, if applicable to shoes, namely, "Martins" became the forefather of "Camelot." Currently, the similarities they had with the brand Grinders, which in principle is clear. After all, shoes from Dr. Martins has gained popularity due to the prevalence of the image of the English proletariat. Tight shoes (sometimes with a glass for safety) helped with the heavy work, where legs could something fall. Their popularity has been due precisely to the practical side of the issue. Then, when the "Grinders" made shoes only stylized in the right direction.

The same solid sock, but a high base and other sewing, different material and color (usually with small spots on the toe and heel), when the "Martens" were plain. They were already established exclusively for non-formals, because these shoes do not have to like narrow-minded consumers.

Features of Camelot

Women's and men's shoes Camelot at first had no special differences, as "heavy" shoes worn by both boys and girls. Therefore, gender-sensitive is not implied. Is that the type has changed over time shades and colors. But as time passed, the market is changing and expanding, and with it had to be transformed, and features of the enterprise.

At the beginning of the company it was just shops (as already mentioned). But the rise in popularity has prompted it was time to expand. And by 2006 the owners of the company Camelot realized that one should not be limited to shoes, because the market will not wait. It began production of accessories.

The development and the conquest of peaks

In the same year the company decided to expand into another line of footwear and apparel. In addition, the accessories, too, were not neglected by manufacturers. Typically informal style moved in the direction of youth, characterized by subdued, monotonous style in many respects, with regard to clothing. T-shirts, on the contrary, remained bright prints, drawings and extravagant combinations. But the target audience has expanded considerably, in relation to the "punk" youth 90. Now it was not only the brand subculture. A significant part of the mods now belonged to Camelot. Winter boots are also not an exception to expand the company's brand. Today, "Camelot" - one of the leading Russian manufacturers.

These are the main features of which have domestic footwear Camelot. Poland, in turn, became a "victim" of this stylish cult and today occupies a leading position in the international market.

Where to buy shoes Russian manufacturer? In Moscow, Camelot shoes presented in the store at the address: ul. Tverskaya. 19A. In St. Petersburg - 2 st. Malaya Sadovaya, d. 2. A complete list of addresses of shops can be found on the official website of the company.